Chapter public relations/marketing tools
ASHI provides public relations and marketing tools geared to ASHI Chapters. Use these tools to build your chapter's
presence in the local media. Get the word out on the value of using ASHI Members.
ASHI Publicity Guide (MS Word) This 18-page booklet is written in plain English and is filled with how-to guides and tips. Your chapter can build a relationship with the local media using the information in this booklet.
News release instructions (MS Word) Follow these easy instructions. Download one or more of the news release templates below or create your own.
The following Press Release Templates are in Word format.
National News Releases These national press releases can be tailored to fit your chapter.Marketing & Advertising Templates
How to Use ASHI Ads (PDF) Start by downloading this concise manual. It describes how to build a marketing plan, by looking at your audience, your budget and your goals.
Marketing & Advertising Templates (Ads) Once your chapter has developed a marketing plan, these Templates are here to download.
Marketing Recommendations and Tips (PDF) This 6-page guide contains additional marketing information and tips.
URLs for Chapter Ads (PDF) Use this list to determine which URL to use on your chapter ad.Forms
- Label Rental Information and Agreement for ASHI Chapters (PDF) If your chapter is interested in a direct mail campaign, use this form to apply for label rental.
Sample Chapter Brochures Take a look at how some ASHI Chapters have marketed themselves with brochures.